Tennent's Lager Advert


Source: tenentsteam (You Tube) Key words: tennents advert


This is the advert for a popular lager made in Scotland.

The song, a popular one in Scotland, is called "Caledonia" (see the lyrics below)

The man in the advert is a Scot who lives and works in London.

He returns to Scotland.

Can you tell the story of what happens to the man? How does he feel? Why do you think he leaves London? Describe all that you see in the advert.



Caledonia - Lyrics

I don't know if you can see
The changes that have come over me
In these last few days
I've been afraid
That I might drift away

So I've been telling old stories, singing songs
That make me think about where I came from
And that's the reason why I seem
So far away today

Oh, but let me tell you that I love you
That I think about you all the time
Caledonia you're calling me
And now I'm going home
If I should become a stranger
You know that it would make me more than sad
Caledonia's been everythingI've ever had


Caledonia is the Latin name for Scotland and in Scots is now the romantic or poetic name for this great country.

Comments

Beatriz Soledad said…
Well, first of all i have to say that I have only been the advert once, the one in the class, because I haven´t been able to see it again in my computer, I don´t know the reason. I hope my regard of it won´t be too much different to the real advert.

The advert talks about a young man that lives in a grey and cold city and that realizes than there are too many things in his present life that dont like at all and that deny him the opportunity of becoming happy. At first we can see some scenes that show serious people dressing in dark colours walking in the streets or waitting to up in a glass lift in a modern office building that dont look at each other and seem to be machines without feelings. The young man walks and waits like the others with a sad and unexpressive face, dressing a black suit and tie carring a suitcase for job in his hand. All of them are young and fashinable pleople, very elegant but apparently not very pleased. By contrast some scenes show poorer people and homeless, looking for odds and ends or for foods in containers in the street, with tattered, shabby and gruuby clothes but smiling in a more human accitude than the fashionable people. The young man stops to look at them for a moment. Then we can see how his expression changes and he starts to walk determined in a lonely street, leaving at the back the wide aveneu where all these unfriendy people probably continue. He suddenly throws away his bag with the job tools and papers in a rubbish container and continue walking alone. Finally we can see in the last scene the young man surrounding by a group of friends in a pub laughting and enjoing themselves talking and drinking some beer in a warm and kind atmosphere where even the colour has change from the grey cold tone in the city to a warmer one in the pub. The advert want to say that another world is possible if you try to look for it and if you are determined to find it and change your way of life, probably with friends and some beer too.
Graham said…
"Well, first of all I have to say that I have only seen the advert once; IN CLASS, because I haven´t been able to see it again ON my computer, I don´t know the reason. I hope WHAT i REMEMBER won´t be TOO DIFFERENT FROM the ACTUAL advert.

The advert IS about a young man that lives in a grey and cold city and realizes THAT there are too many things in his present life that HE DOESN'T like at all and that DENIES him the opportunity TO BECOME happy. At first we can see some scenes that show serious people DRESSED in dark colours walking in the streets or WAITING to GO up in a glass lift in a modern office building. THEY dont look at each other and seem to be machines without feelings. The young man walks and waits like the others with a sad and unexpressive face, DRESSED IN a black suit and tie AND CARRYING A BRIEFCASE in his hand. All of them are young and fashiOnable people, very elegant but apparently not very pleased. By contrast some scenes show poorer people and THE homeless, looking for odds and ends or for FOOD in containers in the street, with tattered, shabby and GRUBBY clothes but smiling in a more human ATTITUDE than the fashionable people. The young man stops to look at them for a moment. Then we can see how his expression changes and he starts to walk determinedLY in a QUIET street, leaving BEHIND HIM the wide avenue where all these unfriendLy people probably continue. He suddenly throws away his CASE and papers in a rubbish container and continueS walking alone. Finally, we can see in the last scene the young man SURROUNDED by a group of friends in a pub LAUGHing and ENJOYing themselves. talking and drinking some beer in a warm and kind atmosphere where even the colour has changeD from the grey cold tone in the city to a warmer one in the pub. The advert wantS to say that another world is possible if you try to look for it and if you are determined ENOUGH to find it and change your way of life, probably with friends and some beer too."

You have a pretty good memory!

Be careful with your spelling though! Verbs that end in "y", don't lose the "y" when you add "ing" eg carrying. It only happens with 3rd person and regular past- carries / carried.

TOO MUCH / TOO MANY are used with uncount and count nouns. TOO is used with adjectives eg too much money, too many people, too moisy.

We are surrounded by advertising. What is your favourite commercial or advert? Why?
Beatriz Soledad said…
I have the impression that I usually forget the television adverts very quickly maybe because I don´t get to see them more than once or twice each. I think also that perhaps the mean life of them is nowadays shorter and shorter and my time watching TV is shorter and shorter too. I can only remember a few adverts that had impressed me specially although I couldn´t say if they have been my favourite ones or not. I remember for example one of Levi´s jeans in which there were a couple or young people, a guy and a girl, running very fastly into a house crashing against the walls and going out finally to the country; or perhaps did they cross the ceilings of different flats until they went out to the sky and got to fly? My memory fails. I am able to remember better another ones more recent. Two years ago in Chistmas time, Metro de Madrid produced and advert that pleased me when Isaw on tv or some scenes in commercials in the street. The advert was about two different couples that broke off at the same time in different stations in the underground. The guy that had been abandoned by his girlfriend and the girl that had been abandoned by her guy starts to diminish and disminish little by little because they were sad and felt useless and insignificant until they become like the gnomes into the installations of the underground. Suddenly they two sad and little people meet, they realize their same size and they like themselves and get in love. Then they travel very happy through different spaces in the undergoung playing with little things that they find enormous: They fly on a ticket travel as if it was a flying carpet like in Aladdin story, they run before a cleaning maching as if it was a giant monster, they sit in a hole on the top of a tunnel and gaze at the train under them. I think it was curious because it played with normal things that you use daily and you hardly notice. Recently I have seen a similar advert that announce "Gas Natural¨" that shows also a little size couple in love with the body as if it was made of palstic and their natural face, like little plastic dolls, driving a miniatury luxury car and travelling around their house. In other scene they are having a jaccuzzy bath in a dish full of water where they have put an effervescent pill to provoke the bubbles and in the end the little couple finish glacing at the sunrise through the window sat under a bonsai tree near the radiator. The advert wants to say that if the house is warm enough you can do many things without leaving home thank to the heatting with gas natural.When I was younger, the toys that I prefered were the smallest. So I can explain my real preferences in adverts now.
Graham said…
I have the impression that I usually forget the television adverts very quickly; maybe because I don´t get to see them more than once or twice each.

I ALSO THINK that perhaps NOWADAYS the AVERAGE life of them is GETTING shorter and shorter and I AM SPENDING LESS AND LESS TIME watching TV too. I can only remember a few adverts that SPECIALLY impressed although I couldn´t say if they have been my favourite ones or not.

I remember for example one of Levi´s jeans in which there were a YOUNG COUPLE, a guy and a girl, running very FAST into a house crashing THROUGH the walls and finally GOING OUT INTO the country; or perhaps THEY WENT THROUGH the ceilings of different flats until they went out to the sky and got to fly? My memory fails ME.

I am able to remember better OTHER more recent ONES.

Two years ago AT Chistmas time, Metro de Madrid produced an advert that I REALLY LIKED when I saw IT on tv or some scenes in ADVERTS in the street. The advert was about two different couples that BROKE UP at the same time in different stations in the underground. The guy that had been abandoned by his girlfriend and the girl that had been abandoned by her guy SLOWLY STARTED TO SHRINK because they were sad and felt useless and insignificant until they become like gnomes in the installations of the underground.

Suddenly THESE two sad little people MET, they REALIZED THEY WERE THE same size and they LIKED EACH OTHER and FELL in love.

Then they TRAVELLED HAPPILY through different spaces in the undergound playing with little things that they FOUND enormous: They FLEW on a TRAIN TICKET as if it was a flying carpet like in the STORY OF ALLADIN, they run IN FRONT OF a cleaning maching as if it was a giant monster, they SAT in a hole on the top of a tunnel and GAZED at the train UNDERNEATH them.

I think it was curious because it played with normal things that you use daily and you hardly notice.

Recently I have seen a similar advert for "Gas Natural¨" that ALSO SHOWS a TINY couple in love with the body as if it was made of plastic and their natural face, like little plastic dolls, driving a miniature luxury car and travelling around their house.

In other scene they are having a jaccuzzi in a dish full of water where they have put an effervescent pill to MAKE bubbles and in the end the little couple END UP GAZING at the sunrise through the window sat under a bonsai tree near the radiator.

The advert TRIES TO SAY that if the house is warm enough you can do many things without leaving home, THANKS to the heating with gas natural.

When I was younger, the toys that I prefered were the smallest. THIS MIGHT explain my preferences in adverts now.



- You can use either the Past Tense or the Present Tense to tell the story of an advert or a film but try not to mix the both.
Marta said…
It's the story of a young scottish man who has gone to live to London. He commutes by tube, which is always crowded and has to deal with this polluted and stressful city every day. But, one day he feels tired about that way of live and once he arrives at the office, he decided to quit and go back to Scotland.
I think that it is a very good advert because it directly addresses to the sensibility of the consumers.
By the way, I always learn an interesting thing from your posts: this time the meaning of "Caledonian": there is a "Caledonian road" in my way home. Now I know its meaning.
Graham said…
It's the story of a young Scottish man (nationalties have CAPITAL LETTERS)

But one day he feels TIRED OF that WAY OF LIFE and once he arrives at the office, he DECIDES to quit and go back to Scotland.

... because it directly ADDRESSES THE sensibility of the consumers.

there is a "Caledonian road" ON MY WAY home.