Ad ultimatum



The EU says the 12 minute advertising per hour limit is regularly broken in Spain.

The European Commission has given a final ultimatum to Spain ordering it to enforce a reduction in the amount of television advertising broadcast here. The Commission says it wants an urgent reply to their demand.

The Spanish Government has been working against the clock (1) to try to enforce the European laws on advertising limits here in Spain, but there has been resistance from the private broadcasters who see additional costs and the threat from the new channels that Digital Terrestrial Broadcasting represents.

The European Commission has said that the main TV channels in Spain, including the public TVE, regularly go over the limit of 12 minutes of advertising in an hour. European Commissioner, Viviane Reding has threatened now to take Spain to the EU Justice Court unless there is ‘urgent’ action in the next two months. She says that any other response would be interpreted as a lack of respect for the viewers and citizens.

Brussels has been complaining about TV advertising levels here since last July (1), and has already started legal action on the matter in Italy.
Source: typicallyspanish.com

Grammar
(1) Present Perfect Continuous: an action that starts in the past and continues up to and through the present.
N.B. Don't say: Brussels is complaining about TV advertising since last July.
Don't say: He works here since 2001/ for 7 years.
Say: He has been working here since 2001/ for 7 years.


What do you think about the amount of commercials on TV? Do you ever get annoyed?

I hate it when you have to sit through 10 - 15 minutes of ads in order to watch the last couple of minutes of what you were watching.


What do you think of the standard of Spanish TV in general? How much TV do you watch on average? Are there any programmes that you don't like to miss?

Comments

Alida said…
At last! I think that it is a great new because commercials on Spanish TV are too many. If you are watching a program on TV, and you change the channel when the advertising time starts, there are also commercials at the same time in all channels.
At the moment I believe that TVE is the only public channel in wich you can watch a TV program without commercials in Spain. I think that it's a good idea because if a channel TV removes commercials, during the emission of programs or films, will have a large audience. People won't touch the remote control !!!!!!
Graham said…
I agree with you Alida.

It makes a huge difference to not have commercials interrupting your viewing.

It's not the fact of having commercials, it's that they can last up to 15 minutes. What's more they can be quite frequent.

What I hate most is when they cut for a break when there is just 5 minutes of a film left and they keep you waiting that bit longer.


I think that it is GREAT *NEWS because THERE ARE TOO MANY COMMERCIALS ON SPANISH TV.

At the moment I believe that TVE is the only public channel in WHICH you can watch a TV program without commercials in Spain. I think that it's a good idea because if a TV CHANNEL removes commercials, during the emission of programs or films, IT will have a large audience. People won't touch the remote control !!!!!!

*"news" is uncountable
so:
a good new -WRONG
a good news -WRONG
(some) good news -RIGHT

Good to see you using the archives and labels to use posts from the past.