The EU says the 12 minute advertising per hour limit is regularly broken in Spain.
The European Commission has given a final ultimatum to Spain ordering it to enforce a reduction in the amount of television advertising broadcast here. The Commission says it wants an urgent reply to their demand.
The Spanish Government has been working against the clock (1) to try to enforce the European laws on advertising limits here in Spain, but there has been resistance from the private broadcasters who see additional costs and the threat from the new channels that Digital Terrestrial Broadcasting represents.
The European Commission has said that the main TV channels in Spain, including the public TVE, regularly go over the limit of 12 minutes of advertising in an hour. European Commissioner, Viviane Reding has threatened now to take Spain to the EU Justice Court unless there is ‘urgent’ action in the next two months. She says that any other response would be interpreted as a lack of respect for the viewers and citizens.
Brussels has been complaining about TV advertising levels here since last July (1), and has already started legal action on the matter in Italy.
(1) Present Perfect Continuous: an action that starts in the past and continues up to and through the present.
N.B. Don't say: Brussels is complaining about TV advertising since last July.
Don't say: He works here since 2001/ for 7 years.
Say: He has been working here since 2001/ for 7 years.
What do you think about the amount of commercials on TV? Do you ever get annoyed?
I hate it when you have to sit through 10 - 15 minutes of ads in order to watch the last couple of minutes of what you were watching.
What do you think of the standard of Spanish TV in general? How much TV do you watch on average? Are there any programmes that you don't like to miss?